Datas Pilot · Selection work

Clean inputs, documented outputs.

We ask what the audience looks like before asking how many there are. Anything inherited from a source is tested rather than assumed. Delivery includes a plain statement of what the file will not do.


Scope agreement

Turning a written requirement into countable criteria, and confirming the size before any records are assembled.

Definition work

Turning a loose brief into something precise enough to count the same way twice.

Consent position

Stating what basis exists for contacting each segment, and where that basis is absent.


We are comfortable being told the scope was wrong.